Skip to main content
US carriers require every business that sends text messages from a regular 10-digit number to register first, a process called A2P 10DLC. Reevo submits your registration to carriers on your behalf from Dialer and SMS settings. Registration has three parts, completed in order: Until all three are approved, carriers filter your texts and they don’t reach your contacts.

Before you start

  • You need the Admin role to register a brand or campaign.
  • Have your business details ready, exactly as they appear on your tax registration: legal business name, tax ID (EIN for US businesses), and registered address.
  • Your business website must be live and match the registered business.
  • Each user who texts needs a Reevo phone number. See Dialer.
If you don’t see an SMS tab in Dialer and SMS settings, SMS isn’t turned on for your organization yet. Contact your Reevo account team.

Step 1: Register your brand

1

Open carrier registration

Go to Settings > My account > Dialer and SMS and select the SMS tab. The Carrier registration section shows the status of your brand, campaign, and phone numbers.
2

Start the brand form

Click Register brand. Your progress saves automatically at each step, and you can click Save draft to close the form and return later. Nothing is sent to carriers until you submit.
3

Enter your business details

Fill in Registered legal business name, Business type, Industry, Business tax ID, Tax ID type, Business website, and Regions of operation, then your Business address.
4

Add an authorized representative

Enter a person at your business who can attest to this registration, and a Brand contact email. Carriers send verification challenges to that email.
5

Choose your message volume

Under Expected message volume, choose Up to 6,000 messages a day unless you expect to send more than that.
6

Review and submit

On Review, check every detail, confirm the attestation, and click Submit for review.
Brand reviews typically take up to seven business days. Nothing is needed from you until the result arrives.

Step 2: Register your campaign

Once your brand shows Approved, register a campaign that describes how you text customers.
1

Start the campaign form

In Carrier registration, click Register campaign.
2

Describe the campaign

Under What do you use SMS for?, choose the use case that matches how you text customers, then describe the campaign under What is this campaign for?
3

Add sample messages and consent details

Add Sample messages that look like real texts you’ll send, explain How do customers opt in?, and add your Privacy policy link and Terms and conditions link. Fill in your opt-in, opt-out, and help keywords and replies.
4

Review and submit

On Review, check every detail and click Submit campaign.
Choose the use case carefully. It’s the only field carriers won’t let you correct later. A campaign registered under the wrong use case has to be replaced with a new registration.
Campaign reviews typically take up to seven business days. When the campaign shows Verified, register your phone numbers. You need one campaign per use case, not one per sequence. Sequences and messages with the same purpose share one campaign.

Step 3: Register your phone numbers

Each number that sends texts must be registered to your approved campaign.
  • Admins: In Carrier registration, open Phone numbers and click Register next to each number.
  • Reps: On the Calling tab of Dialer and SMS, click Register for texting next to your own number. This works only after an admin’s campaign is verified.
  • New numbers: When you buy a number, select Register this number for texting to submit it right away.
Number registration can take several days. The Phone numbers list shows each number as Registered, Pending, Not registered, Failed, or Not applicable.

Get approved the first time

Most rejections come from the opt-in description and sample messages. Before submitting:
  • Match your tax records. Enter your legal business name exactly as it appears on your tax registration, not your trading name.
  • Describe every opt-in method. Explain where and how customers agree to receive texts, for example: “Customers enter their number at [website URL] and check a box agreeing to receive order updates from Acme. Privacy policy: [privacy URL].”
  • Write realistic samples. Include your brand name, bracket any variables, and end with opt-out language, for example: “Acme: Your order for [item] ships on [date]. Reply STOP to opt out.”
  • Publish a privacy policy. Your website should be live and include a privacy policy.

If carriers reject your registration

  • Brand: The form shows Carriers rejected this brand and, when carriers say, which details were rejected. Click Fix and resubmit, correct the details, and resubmit. You get three free resubmissions. After that, contact Reevo support.
  • Campaign: Click Edit & resubmit, update the fields carriers flagged, and click Resubmit campaign. There is no new fee. On a resubmit, you can change the campaign description, opt-in flow, sample messages, content flags, and policy links. The use case and consent replies stay as submitted, so if carriers flagged one of those, contact Reevo support.

Troubleshooting / FAQs

Yes. A brand or campaign registered in a Twilio account outside Reevo doesn’t carry over. Register through Dialer and SMS settings.
Don’t submit again, since a second attempt could register you twice. Contact Reevo support to have it checked and cleared.
Businesses without a tax ID can’t register through Reevo yet. Contact Reevo support.
Yes. Reps can see campaign status and the Phone numbers list, including whether their own number is registered. Only admins see and edit the brand registration, and only admins can resubmit a rejected campaign.
No. One campaign covers every message with the same purpose. Register another campaign only for a different use case.
Check that your campaign shows Verified and that the contact has SMS consent. See SMS Consent and Opt-Outs. If both look right, contact Reevo support.
Still have questions? Sign in and use AskReevo for instant answers or to raise a support ticket.