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Overview

Reevo provides API keys that allow you to connect external tools and automate data flow into your workspace. With API keys, you can push contacts from platforms like Clay or Zapier, build custom integrations, or sync data from your own systems directly into Reevo without manual entry. API keys use a permission-based system, allowing you to control exactly what each key can access. This means you can create separate keys for different integrations with only the permissions they need.

Prerequisites

  • You must be an admin in your Reevo workspace to create API keys
  • Your organization must have available quota for public requests

Watch: How to Generate and Manage API Keys


Step-by-Step Instructions

Creating a New API Key

  1. Navigate to Settings in your Reevo workspace
  2. Go to the API Keys section → New API key button Reevo Integration With Other Tools API Keys Location
  3. Give your key a descriptive name (for example, “Clay Integration” or “Zapier Webhook”)
  4. Select the permissions your integration needs:
Read permissions allow an API key to view and retrieve data, but not modify it.  For example, with Accounts Read, you can fetch account information but cannot create or update accounts.Write permissions allow an API key to create, update, or modify data. Importantly, write permissions automatically include read permissions for the same resource. So if you have Contacts Write, you can both read and write contact data without needing to also select Contacts Read.
  1. Click Generate
Important: Copy the API key immediately and store it securely. You will not be able to view it again after closing the popup.

Managing Existing API Keys

You can manage Existing API Keys under Setting → Integrations. The API keys table shows:
  • Name: The label you gave the key
  • Permissions: What the key can access
  • Status: Whether the key is Active or Expired
Active keys are listed first, followed by expired keys, sorted alphabetically by name.

Expiring an API Key

If you need to revoke access for a key:
  1. Find the key in your API keys table
  2. Click the three-dot menu next to the key
  3. Select Expire key
  4. The key will immediately stop working and show as “Expired” in your table

Using Your API Key

In your external tool, configure Webhooks by:
  1. Assigning a new HTTP API and include your API key in the request header:
    • Header namex-api-key
    • Header value: Your API key
    The system automatically validates that your key has the required permissions for each request. If a key lacks necessary permissions, the request will be rejected with a clear error message indicating which permissions are missing.
  2. Set your request details
    • Endpoint: See available endpoints below.
    • Query Parameter:
      • Key: payload_type
      • Value: json
  3. Define the body of your request. See example requests and supported values for each endpoint below:
    This does upsert for account and contact.Supported values:
    Example full request:
    Create a new account in your CRM.Supported values:
    Example full request:
    Update an existing account by its ID. You can retrieve an account ID from the Search by domain name endpoint, or from the account URL in your Reevo workspace.Path parameter: {account_id} - the UUID of the account to update.Supported values:
    Example full request:
    Retrieve a specific account by its ID.Path parameter: {account_id} - the UUID of the account to retrieve.Example full request:
    Search for accounts whose domain name contains the given string. Returns matching accounts with their full profile, owner email, and custom fields.Supported values:
    Example full request:
    Example response:
    Retrieve a specific contact by ID. Returns the contact’s profile, owner, custom fields, and associated account/opportunity links where applicable.Path parameter: {contact_id} - the UUID of the contact to retrieve.Example full request:
    Search contacts by contact email or owner email. At least one of contact_email or owner_email is required.Supported values:
    Example full request:
    Create a new opportunity tied to an existing account. The account must already exist in your CRM (use the Accounts > Create or Search by domain name endpoint to look it up).Supported values:
    Example full request:
    Update an existing opportunity by its ID. You can retrieve an opportunity ID from the Search endpoint, or from the opportunity URL in your Reevo workspace.Path parameter: {opportunity_id} - the UUID of the opportunity to update.Supported values:
    Opportunity stage cannot be changed via PATCH. To shift an opportunity to a different stage, use the Shift Stage endpoint instead.
    Example full request:
    Retrieve a specific opportunity by its ID.Path parameter: {opportunity_id} - the UUID of the opportunity to retrieve.Example full request:
    Search for opportunities by display name, account, owner, status, or pipeline stage. Returns matching opportunities with their full profile and custom fields.Supported values:
    Example full request:
    Move an opportunity to a different stage in its pipeline.Path parameter: {opportunity_id} - the UUID of the opportunity to shift.Supported values:
    closed_reason_names is required when shifting to a closed stage (won/lost). The system automatically determines whether these should be won or lost reasons based on the target stage.
    Example full request:
    Create a new task for a user, optionally tied to an account, contact, or opportunity. Tasks appear in the assigned user’s task list in Reevo.Supported values:
    Example full request:
    Log a manual activity (such as an SMS, LinkedIn message, social media interaction, or other communication channel) against CRM entities like accounts, contacts, opportunities, or sequences. Useful for capturing touches that happen outside Reevo.Supported values:
    Example full request:
    Search organization user via email.
    Example full request:
    Search mailboxes via the owner’s email.
    Example full request:
    Enroll a single contact into a sequence. One contact per API request.Supported values:
    Mailbox behavior:
    • If mailbox_email is provided, that specific mailbox will be used to send emails for this enrollment.
    • If mailbox_email is omitted, Reevo defaults to a random mailbox from the contact’s CRM owner’s available mailboxes.
    The API supports one contact per request. For bulk enrollment, use the Sequences UI.
    Example full request:
    • First create the field in Reevo. Refer to this article to learn how to create custom fields.
    • To find your custom field’s API name, go to settings where the custom field was created and hover over the field
      Integration W Other Tools Custom Fields
      In the JSON body, use:
    Example payload:
    Retrieve account and contact data using one of three exact-match identifiers. Provide exactly one field per request.Supported values (provide one):
    Example full requests:
    Phone numbers must be URL-encoded. The + sign becomes %2B. Example: +14151234567 becomes %2B14151234567.
  4. Publish and run the test to confirm the data is correctly sent to Reevo

Troubleshooting / FAQs

Only workspace admins can create API keys. If you need access, ask an admin to either grant you admin permissions or create the key for you.
No. For security reasons, API keys are only shown once when created. If you lose a key, you must expire the old one and generate a new one.
Requests using an expired key will be rejected with an “API key has expired” error. You’ll need to generate a new key and update your integration.
Yes, as long as the key has all the permissions needed by each integration. However, for better security and tracking, consider creating separate keys for each integration.
If your key has write access to a resource (like Contacts Write), it automatically includes read access too (Contacts Read). You don’t need to select both.
Your organization has limits on public requests. If you’re approaching or exceeding your quota, contact your account manager to discuss increasing your limits.
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